Behind The Scenes: Creating a Documentary for Hawaii’s Next Generation of Athletes

At PROMA, we believe that every great athlete has a story far deeper than stats and highlight reels. Our mission is to capture those stories in a way that inspires, educates, and opens doors for Hawaii's young athletes. But what does it actually take to create one of these athlete documentaries? Let us take you behind the scenes and show you how we bring these powerful narratives to life.

Step 1: Discovery & Story Development

Before we ever turn on a camera, we start with the most important step: listening. We meet with the athlete, their family, coaches, and community to understand their journey. What obstacles have they overcome? What motivates them? What cultural influences shape who they are? This discovery phase is where the heart of the story is found.

Step 2: Planning & Scripting

Once we have the core story, we carefully plan the filming process. Unlike a basic highlight reel, a documentary requires multiple types of footage:

• Personal interviews with the athlete, family, and coaches.

• Behind-the-scenes training sessions.

• Game-day footage.

• Home life and cultural moments.

• Community involvement.

We create a loose script that guides the flow of the documentary while allowing for authentic, unscripted moments that make each story unique.

Step 3: Filming the Athlete’s World

Filming takes place across multiple days to truly capture the athlete’s life. We blend into their natural environments — from practice fields to classrooms to family dinners. Our goal is to document their world as it is, not just staged shots. This is what allows the audience to feel connected to the athlete beyond their performance.

Step 4: Editing & Story Crafting

This is where the magic happens. Our editing team carefully weaves together the interviews, footage, and emotional beats to create a powerful narrative arc. The final product not only showcases the athlete’s skills, but more importantly, who they are as a person and the support system that surrounds them.

Step 5: Showcasing & Distribution

Once complete, the documentary becomes a powerful tool for multiple audiences:

• Recruiters & Coaches: See the full picture of who the athlete is.

• Sponsors: Align their brand with authentic, inspiring content.

• Community: Celebrate local talent and inspire other youth.

• Families: Preserve a legacy that can be shared for generations.

Why Hawaii Businesses Play a Critical Role

These documentaries wouldn’t be possible without the partnership of Hawaii’s local businesses. By sponsoring an athlete documentary, businesses gain more than exposure:

• They invest in Hawaii’s youth.

• They strengthen their community ties.

• They build long-term brand goodwill.

• They support stories that truly matter.

The PROMA Difference

We’re not here to create simple highlight reels. We’re building legacies. And we invite Hawaii businesses to partner with us in making these stories possible. Together, we can elevate Hawaii’s next generation of athletes and share their powerful journeys with the world.

Final Thoughts

Creating a documentary takes time, trust, and dedication. But the end result is something far more impactful than a quick video clip — it’s a story that can change the course of a young athlete’s future. At PROMA, we are committed to telling these stories with heart and excellence. If your business is interested in sponsoring one of these incredible journeys, contact us today and become part of something truly meaningful.